ascension

philosophy

In 2010, Crimson Society was commissioned to create an installation for the Coachella music festival. The event organizers had very few restrictions on the final outcome of the project other than it had to be large scale and affect the horizon. Having few restrictions, we chose to create not just an installation, but rather a symbol with a purpose. We also wanted it to live on past the event so we designed it to be “reusable” so that it can be assembled anywhere. The result of our collective efforts is "Ascension" affectionately known as Coco, a 150’ origami crane (with roughly the same wing span of a boeing 747).


In the Japanese culture the Crane is seen as a symbol of peace, luck, prosperity and health. It is believed that if you fold a thousand origami cranes, the universe will grant you a wish. We chose to build a giant crane in the style and tradition of origami; so wherever it went it would bring with it the spirit and the energy of peace and wellness.


A few months after Coco was made, the earthquake and tsunami hit Japan. Entire towns and villages were swept away leaving thousands dead, homeless and devastated. Subsequently the world responded with financial aid and other forms of assistance to help alleviate some of the suffering.


Over a year has passed and the recovery process is still very much underway. Our goal is to apply Coco toward these recovery efforts and utilize her in the healing and personal recovery of the very people and culture from which it came. We intend on going back to the original legend that initially inspired Coco and facilitate the making of a 1000 cranes, not by a single individual but by the larger global community.


We aim to assemble this installation in different cities across the world and presenting every visitor with a piece of paper to write a personal message on and then fold that paper into a crane. Coco will eventually reach Japan, ideally by the next anniversary of the tsunami, where we will present the Japanese people with Coco and the thousands of paper cranes and the personal wishes of peace and wellness they contain.


Your support will not so much rebuild the country of Japan but more so help in the healing of the people of Japan. By evoking this cultural symbol and letting them know that they are still in our hearts and minds.

events

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  • 2010 Coachella Music and Art Festival

    The Coachella Valley Music and Arts Festival (commonly known as Coachella, Coachellafest or Coachella Festival) is an annual three-day music and arts festival held at the Empire Polo Club in Indio, California, in the Inland Empire's Coachella Valley. The event features many genres of music as well as large sculptural art.

    Designer / Coordinator

    Behn Samareh - director

    Ando Pndlian - assembly / skin

    Luis Macias - junior designer (structure)

    Charles Lee - junior designer (graphics)

    Rodrigo Gonzalez - production / assembly coord.

    Tom Kopp - assembly / frame

    Production / Assembly

    Greg Perham

    Javier Gonzalez

    Ric Villanueva

    Hector Ruvalcaba

    Sho Ikuta

    Albert Escobar

    Aaron Angeles

    Leo Yuan

    Harold Ornelas

    Jonathan Rolf

    Solar Power / Lighting

    Nick Vida

    Brent Heyning

    Kim Williams

    Jason Willis

    Ian Garrett

    Zack Moore

    Ellie Rabinowitz

2010 Coachella Art and Music Festival

March 2010 . Indio, California USA

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  • 2010 Syfy Event

    Opening event for Syfy Channel in Santa Fe, Mexico.

    Assembly / Production

    Behn Samareh - director

    Ando Pndlian - assembly / skin

    Rodrigo Gonzalez - production / assembly coord.

    Javier Gonzalez - production / assembly

    Ric Villanueva - production / assembly

    Lighting

    Brent Heyning

    Jason Willis

SyFy Channel Latin America Launch

September 2010 . Santa Fe, Mexico

get involved

Thank you for your support.

Unfortunately, Coco will be unable to make it out to Burning Man 2012. But we are guaranteed a place for next year and we will make every effort for Coco to be part of Burning Man 2013.

Please continue to spread the word of Coco to your friends and family and we will keep everyone informed of events and whereabouts of Coco.

press

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about us

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The CRIMSON COLLECTIVE is a los angeles-based consortium of artists, architects, and designers who bridge the gap between art and architecture, creating experimental and temporary built environments that evoke action and intention through physical interaction. the CRIMSON COLLECTIVE functions as the design muscle that helps fund and support the work of the CRIMSON SOCIETY, a non-profit comprised of thought leaders and visionaries from across the arts and sciences.  the society serves as a crucible for exploring alternative ways of building economically viable, socially responsible, sustainable communities as a way of stemming the pervasive problem of chronic homelessness. the CRIMSON COLLECTIVE sees design as an engine for positive social change.